Business GC’s Investment Attraction Program (IAP) is rapidly gathering momentum with two feature films and a prime time television series lured to the Gold Coast, generating an estimated spend of over $40 million and creating more than 800 local jobs.
The IAP was designed to attract companies to invest in the Gold Coast and is offered across a range of industries. After a small incentive was offered to the producers of ‘The Chronicles of Narnia: Voyage of the Dawn Treader’ which had a local spend of over $80 million and 1,000 jobs, a section of the program was specifically targeted to attract film and television projects.
Although the incentives are modest by film-making standards, they bolster the city’s ‘film friendly’ reputation, and demonstrate to producers that the Gold Coast wants their business and is prepared to go the extra mile to secure it.
The IAP film and television incentives are designed to combat the increasing competition internationally and domestically from major film commissions. With three new incentive recipients committed to productions on the Gold Coast, the IAP scheme highlights that small gestures can make a big difference and give the Gold Coast an edge over rival locations.